Epoch’s recent Virtual Employee Experience Roundtable, hosted by Keith (Epoch Co-founder), brought together industry leaders to explore the complexities and best practices for employee surveys and feedback. The discussion covered tools for survey deployment, designing effective questions, boosting participation, turning feedback into action, and the role of leadership in driving change.

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👉 How do we choose the right tools for surveys?

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TL;DR: The right tools make surveys accessible and efficient, encouraging participation while providing actionable insights.

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Key insights on survey tools

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• Integrated platforms: Tools like Lattice, Culture Amp, and Rippling streamline survey processes and integrate with broader HR systems.

• Ease of use: Google Forms and Polly (a Slack extension) simplify survey completion, making it easy for employees to engage during their workday.

• Flexibility: Tools should cater to both quick pulse surveys and in-depth annual surveys, offering scalability for different needs.

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👉 How do we design surveys effectively?

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TL;DR: Effective surveys balance simplicity, positive framing, and targeted questions to gather actionable feedback.

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Key strategies for survey design

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• Balanced questions: Use a mix of rating scales (e.g., 1-5, agree/disagree) and open-ended questions to capture quantitative and qualitative data.

• Positive framing: Questions should solicit opinions constructively, focusing on solutions rather than inviting complaints.

• Simplicity is key: Short, focused questions are less overwhelming for employees, increasing the likelihood of meaningful responses.

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👉 How do we boost survey participation?

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TL;DR: Engagement tactics, from incentives to honest communication, can significantly improve participation rates.

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Key strategies for increasing engagement

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• Incentives: Leaderboards, team challenges, and small rewards (like custom gifts or recognition) encourage participation.

• Transparency: Honest communication about the purpose and importance of surveys motivates employees to contribute.

• Manager involvement: Empowering managers with scripts and strategies to encourage team participation connects surveys to real workplace concerns.

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👉 How do we turn feedback into action?

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TL;DR: Feedback is only valuable if it leads to actionable outcomes aligned with company goals and employee needs.

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Key strategies for acting on feedback

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• Group action items by theme: Organizing feedback into common themes ensures a focused and manageable approach.

• Leadership buy-in: Action items should be reviewed and championed by leadership, ensuring accountability and visibility.

• Timely follow-up: Share updates on progress and action plans to build trust and maintain employee engagement.

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👉 How do we handle conflicting feedback?

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TL;DR: Addressing diverse perspectives requires a thoughtful approach that balances individual voices with broader trends.

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Key strategies for navigating conflicting feedback

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• Focus on trends: Use tools like word clouds to identify key themes and avoid overemphasizing outlier opinions.

• Know your audience: Tailor feedback presentations to what matters most to different teams or leadership levels.

• Collaborative analysis: Engage employees in follow-up discussions to clarify and refine action items based on survey results.

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👉 How does leadership play a role in feedback?

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TL;DR: Leadership involvement is critical to driving change and reinforcing the importance of employee feedback.

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Key strategies for leadership engagement

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• Ownership of action items: Leaders should present survey findings and oversee the implementation of changes.

• C-Suite participation: Involving executives in feedback discussions demonstrates a commitment to addressing employee concerns.

• Empowering managers: Equip managers with the tools and support to drive team-specific improvements based on survey insights.

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Want to be part of the next conversation?

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Join the Epoch Employee Experts community, an exclusive, invite-only group for professionals navigating hybrid work and employee experience. Gain access to private discussions, expert insights, and event invitations. Apply here to become part of future conversations!

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