Customer story • 8 min read
Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Salesforce is a global enterprise with over 76,000 employees. At its core, the company fosters a purpose-driven culture, built on the belief that its people are its greatest asset.
How do you keep a rapidly growing workforce connected and engaged?
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As Salesforce expanded, the internal engagement team, led by Jeffrey Huang, Director of Employee Engagement & Events, faced new challenges in keeping a rapidly growing workforce connected. With headcount soaring from 16,000 to 76,000 across more than 50 global offices, maintaining a cohesive and engaging company culture required a fresh approach.
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Before adopting Epoch, internal events were managed through a fragmented system of Google Calendar, spreadsheets, and legacy tools like Chatter. This made it difficult to promote local events, track RSVPs, and provide timely updates, especially as most internal communications had shifted to Slack. Without a centralized platform, tracking attendance, gathering post-event feedback, and analyzing engagement data became a time-consuming process, limiting the team’s ability to drive continuous improvement.
Epoch integrates directly with Slack, allowing employees to RSVP with a single click, while events automatically sync to their Google Calendar. By streamlining event management, this integration eliminates the need to juggle multiple tools, reducing reliance on scattered emails and calendar invites.
More than just an event registration tool, Epoch serves as a unified platform for all internal events, from equality group meetings, town halls, and team-building activities, to casual office gatherings. Employees can easily search, filter, and discover events by location, date, or campaign, ensuring every event gets the visibility it deserves.
Epoch’s powerful dashboards consolidate RSVP data, post-event feedback, and performance metrics, giving the internal engagement team a clear view of event success. With detailed analytics and filtering options, teams can identify trends, optimize future events, and continuously enhance employee engagement.
Successfully implementing Epoch required clear communication and hands-on training to showcase its value. By closely collaborating with internal event administrators, particularly within employee resource groups, Salesforce gradually shifted from traditional event management methods to a more streamlined and efficient process using Epoch.
At Salesforce’s scale, rigorous security protocols and seamless integration with existing systems were critical. The Epoch team worked collaboratively with Salesforce’s IT and engagement teams to ensure compliance with the company’s high standards, ensuring a smooth and secure adoption.
Epoch has become a key pillar of Salesforce’s employee engagement strategy, revolutionizing how employees discover and participate in internal events. By bridging the gap between virtual and in-office experiences, Epoch has played an essential role in fostering connection, especially in the hybrid work era and as employees return to the office.
Equality groups, such as Outforce for Pride Month, use Epoch to manage global event calendars, simplifying coordination across departments and regions. The platform supports both large-scale all-company events and smaller, team-specific gatherings, ensuring seamless execution at any scale.
Epoch’s comprehensive reporting capabilities enable Salesforce to measure event success and refine future strategies. These insights have been especially valuable during the transition back to in-person work, helping the team continuously optimize engagement efforts.
Epoch also plays a crucial role in coordinating global learning initiatives, such as AI and enablement days. By organizing events into campaigns, employees can connect with broader strategic programs while accessing locally curated learning opportunities that foster continuous growth and talent development.
With intuitive event discovery and seamless RSVP functionality within Slack, Epoch makes it easier for employees to participate in relevant events. By simplifying access to engaging in-office experiences, the platform helps create a workplace where employees feel connected, inspired, and valued.
Salesforce’s journey with Epoch has been a true collaboration. As Jeffrey Huang puts it, "Epoch is a vital component of our employee engagement strategy." Epoch Co-founder Jade Choy has worked closely with Salesforce to ensure the platform continuously evolves to meet the company’s unique needs.
Committed to innovation, Epoch actively listens to feedback from Salesforce and other partners, refining its offerings to stay ahead of workplace engagement trends. By working with the Epoch Customer Success team, Salesforce is exploring new features, AI-driven enhancements, and innovative ways to strengthen connections across its global workforce.
In a company where culture is everything, Epoch has helped Salesforce foster a more connected and engaged organization, setting a new standard for employee experience.
Note: Data points for this case study are as of February 10, 2025.
Director, Employee Engagement & Events at Salesforce
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